Social media platforms are one of the best ways to connect with your target audience. As a powerful tool for establishing genuine relationships with a fanbase or potential employers, social media gives you a direct pathway to have conversations, get feedback, and push new people to your online portfolio.

 

However, this is all fuelled by strong content creation.

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In this project, you will understand several professional content creation techniques, as well as create online platforms yourselves.

 

You will then devise, plan, and produce a 30 second genre film to be shared on your own professional Instagram account.   

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Your content enables you to take your social media conversations deeper. While there is only so much you can say in a Tweet or Facebook post, great content encourages your audience to follow through to learn more. This helps you establish a better connection with your target audience. 

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It is no longer good enough to talk to the consumers through posters, trailers, or even one-line posts on Twitter. Social media can create great interaction with consumers, but it has become more and more important to create a unique experience with the film that encourages interaction.

 

The movies that do it right are the ones that bring fans into the world of the story and this is becoming more and more common, especially with commercial projects like those found in the superhero category.

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